Amazon Reviews: all info, tips and rating in the profile
Last updated on 5 July 2026
Amazon product reviews are among the most influential customer reviews worldwide and can be marked with the „Verified Purchase“ label.
What are Amazon reviews?
Amazon reviews are star ratings with optional text for products listed on the platform. Reviews from people who have demonstrably bought the product through Amazon are marked with the note „Verified Purchase“. In 2024, Amazon proactively blocked, by its own account, over 275 million presumably fake reviews.
| Verification | Partial – „Verified Purchase“ label, unverified reviews also possible |
|---|---|
| Leaving a review | Very easy, with or without a purchase through Amazon |
| Having a review removed | Only in the case of a violation, e.g. insult, personal data or a lack of product relevance |
| Cost for the business | Free for buyers and sellers |
| Credibility | Medium to high with a verified purchase, fake reviews remain an issue despite countermeasures |
How do I create a review on Amazon?
To leave an Amazon review, you open the product page, select „Write a review“ and give a star rating with optional text and photos. An actual purchase through Amazon is not strictly required for this, but leads to the „Verified Purchase“ label.
How can I have an Amazon review removed?
Amazon only removes reviews in the case of clear violations, for example insults, threats, published personal data or when the contribution does not represent an actual product opinion. A seller can submit a review for examination via the reporting system.
Strengths and weaknesses of Amazon
Strengths
- Huge, world’s largest product review database
- „Verified Purchase“ label improves how well reviews can be assessed
- Active technical combating of fake reviews (millions blocked)
Weaknesses
- Unverified reviews without proof of purchase still possible
- Fake-review service providers remain active despite countermeasures
- No additional legitimacy check of the seller
How credible is Amazon?
Reviews with the „Verified Purchase“ label are considered significantly more credible, as they are tied to an actual purchase through Amazon. However, unverified reviews as well as a persistently active fake-review industry limit the overall credibility.
What makes Amazon special
What is special about Amazon is the sheer scale of the review database combined with one of the most active technical efforts to combat fake reviews in e-commerce.
Tips & tricks for Amazon
- Give more weight to reviews with the „Verified Purchase“ label
- As a seller, strictly observe Amazon’s guidelines against incentivized reviews
- Actively forward suspicious reviews to Amazon via the reporting system
Frequently asked questions about Amazon
What does „Verified Purchase“ mean on Amazon?
The label indicates that the reviewing person has demonstrably bought the product through Amazon.
Can I leave an Amazon review without a purchase?
Yes, a review is possible even without a proven purchase through Amazon, but it then does not receive the „Verified Purchase“ label.
What does Amazon do about fake reviews?
Amazon uses automated detection systems and, by its own account, proactively blocked over 275 million presumably fake reviews in 2024.
Verified reviews instead of contestable star ratings
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