Trusted Shops: all info, tips and rating in the profile
Last updated on 5 July 2026
Trusted Shops is a well-known trust mark for online shops in Europe that couples genuine orders with verified reviews and additionally offers buyer protection.
What is Trusted Shops?
Trusted Shops is a Europe-wide trust mark for online retail. More than 32,000 certified shops and around 45 million shoppers are part of the so-called „Community of Trust“. Before a shop is allowed to embed the yellow seal with the „e“, it undergoes a review based on more than 70 quality criteria, for example regarding identity, price transparency, right of withdrawal and data protection.
| Verification | For business members, coupled to genuine orders via the Trusted Shops integration |
|---|---|
| Leaving a review | Easy for buyers who have ordered from a connected shop |
| Having a review removed | Verified reviews from genuine orders can hardly be removed easily |
| Cost for the business | Paid membership for businesses (approx. 79 € to over 200 €/month) |
| Credibility | High for verified reviews, but only within connected online shops |
How do I create a review on Trusted Shops?
Customers who have ordered from a Trusted Shops certified online shop generally automatically receive a request to review their order. This review is linked to the actual order via the Trusted Shops integration and, for business members, is included in the overall rating as a verified review.
How can I have a Trusted Shops review removed?
Verified reviews that are coupled to a genuine order cannot be removed easily by shops. However, the system is restricted exclusively to online shops with an active Trusted Shops connection – it is not usable for local service providers or brick-and-mortar stores.
Strengths and weaknesses of Trusted Shops
Strengths
- Solid verification through coupling to genuine orders
- Additional buyer protection in the event of non-delivery, refund or insolvency
- Very high recognition as a trust mark in German-speaking online retail
- Strict certification with more than 70 review criteria
Weaknesses
- Usable exclusively for online shops with order integration
- Paid membership, often with an annual contract
- Not suitable for local service providers or brick-and-mortar businesses
How credible is Trusted Shops?
For connected online shops, the credibility of Trusted Shops reviews is comparatively high, as for business members only reviews from actually verified orders are included in the overall rating. However, the significance is limited to the e-commerce sector.
What makes Trusted Shops special
What is special about Trusted Shops is the combination of trust mark, verified reviews and genuine buyer protection, which financially safeguards customers in the event of non-delivery, a failure to refund or the insolvency of the shop.
Tips & tricks for Trusted Shops
- Place the Trusted Shops seal visibly in the checkout process to build trust
- Activate automated review requests after the purchase
- Actively communicate buyer protection as a selling point
- Use negative verified reviews as feedback for process improvement
Frequently asked questions about Trusted Shops
Are Trusted Shops reviews verified?
Yes, for paying business members only reviews that are coupled to a genuine order via the Trusted Shops integration are included in the overall rating.
Does Trusted Shops also work for local businesses without an online shop?
No, the system is designed exclusively for online shops with order integration.
What does Trusted Shops cost for businesses?
Depending on the shop’s turnover, between about 79 € and over 200 € per month, usually as an annual contract.
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