idealo: all info, tips and rating in the profile
Last updated on 5 July 2026
idealo is one of the largest German price comparison portals with integrated merchant reviews whose publication practice has come in for criticism.
What is idealo?
idealo compares the prices of various online merchants for millions of products and additionally displays customer reviews of the listed merchants. Automated software continuously checks submitted reviews and identifies content that is not based on genuine experiences.
| Verification | Automated review; according to its own terms, idealo reserves the right to a legal review without any obligation to publish |
|---|---|
| Leaving a review | Easy for buyers at listed merchants |
| Having a review removed | No obligation to publish according to idealo’s terms; user reports speak of withheld negative reviews |
| Cost for the business | Free for consumers, merchants pay commissions for the listing |
| Credibility | Disputed – user reports at times describe the review system as „manipulated and unreliable“ |
How do I create a review on idealo?
Buyers who have purchased from a merchant listed on idealo can submit a merchant review with stars and text. This then undergoes an automated review by idealo.
How can I have an idealo review removed?
According to its own terms, idealo expressly reserves the right to review a merchant rating legally without being obliged to publish it. According to user reports, carefully worded negative reviews of partner shops have at times not been published in the past.
Strengths and weaknesses of idealo
Strengths
- Large reach as an established German price comparison portal
- Merchant reviews visible directly next to the price comparison
- Automated review software in use
Weaknesses
- According to user reports, negative reviews of partner shops have at times not been published
- No obligation to publish according to its own terms of use
- User reports describe the system as „manipulated and unreliable“
How credible is idealo?
The credibility of idealo merchant reviews is assessed differently by users. Since idealo reserves the right to review ratings legally without being obliged to publish them, and there are reports of withheld negative reviews, a comparison with independent sources is advisable.
What makes idealo special
What is special about idealo is the combination of price comparison and merchant review in one place, so that consumers see the price and rating of a merchant directly side by side.
Tips & tricks for idealo
- Additionally compare idealo reviews with independent sources such as Trusted Shops or Trustpilot
- As a merchant, ensure transparent handling of submitted reviews
- In the event of discrepancies, seek direct contact with idealo support
Frequently asked questions about idealo
Does idealo have to publish every submitted merchant review?
No, according to its own terms idealo reserves the right to a legal review and is not obliged to publish.
Has there been criticism of idealo’s publication practice?
Yes, according to user reports carefully worded negative reviews of partner shops have at times not been published in the past.
How can I additionally safeguard idealo reviews?
A comparison with independent review sources such as Trusted Shops or Trustpilot can provide a more complete picture.
Verified reviews instead of contestable star ratings
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