Kununu: all info, tips and rating in the profile
Last updated on 5 July 2026
Kununu is the leading platform for anonymous employer reviews in the German-speaking region.
What is Kununu?
Kununu allows (former) employees and applicants to rate employers anonymously in categories such as salary, working atmosphere and supervisor behaviour. The basic principle is the anonymity of the reviewers; there is no automatic verification of the actual employment relationship.
| Verification | No automatic verification, anonymous review submission possible |
|---|---|
| Leaving a review | Very easy, possible anonymously |
| Having a review removed | In the case of a data protection violation, discrimination or where no application or employment relationship existed |
| Cost for the business | Free for employees, businesses can book employer branding packages |
| Credibility | Medium – hard to verify due to anonymity, recent case law increases the requirements on the platform |
How do I create a review on Kununu?
Users can register with Kununu and rate a current or former employer anonymously in several categories, without their identity becoming visible to the business.
How can I have a Kununu review removed?
Employers can object to a review via the reporting function. Removal is possible if the review violates data protection provisions, is discriminatory or defamatory, or where it is demonstrable that no application or employment relationship existed. The Higher Regional Court of Hamburg has clarified that, in the case of justified doubts, the platform must provide comprehensible proof of the authenticity of a review.
Strengths and weaknesses of Kununu
Strengths
- Largest and best-known employer review platform in the German-speaking region
- Anonymous protection encourages honest feedback
- Recent case law (Higher Regional Court of Hamburg) strengthens the position of employers against demonstrably false reviews
Weaknesses
- No automatic verification of the actual employment relationship
- Anonymous fake reviews are fundamentally possible
- Frequent legal disputes over deletion requests
How credible is Kununu?
The anonymity of Kununu reviews protects employees, but at the same time makes it harder to verify individual reviews. The more recent case law of the Higher Regional Court of Hamburg increases the pressure on the platform to provide comprehensible proof of the authenticity of a review in the case of justified doubts.
What makes Kununu special
What is special about Kununu is the combination of complete anonymity for reviewers and very detailed categories such as salary, work-life balance and supervisor behaviour.
Tips & tricks for Kununu
- Actively encourage employees to leave honest reviews
- Respond to reviews publicly in a professional and constructive manner
- If fake reviews are suspected, demand proof of authenticity with reference to the current case law
Frequently asked questions about Kununu
Are Kununu reviews anonymous?
Yes, the basic principle of Kununu is the anonymity of reviewers vis-à-vis the employer.
Can an employer have a false Kununu review removed?
Yes, if it is demonstrable that no application or employment relationship existed or the review violates guidelines. The Higher Regional Court of Hamburg has also clarified that, in the case of justified doubts, Kununu must prove authenticity.
Does Kununu automatically check whether an employment relationship existed?
No, there is no automatic verification. A check only takes place once an employer reports a review and raises doubts.
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