The short answer: To leave a review on Trustpilot, create a free user account (via email, Google, or Facebook login), search for the company using the search bar on trustpilot.com, choose a star rating from 1 to 5, write about your experience, and confirm the review via the verification link in your email. Within a few minutes, your review is publicly visible.
Trustpilot is one of the largest open review platforms in the world – "open" means you can review almost any company there, even if it has never signed up with Trustpilot itself. That makes the platform valuable for consumers and leaving a review refreshingly straightforward. Still, there are a few pitfalls.
Requirements: what you need
Not much: a valid email address (or a Google/Facebook account for quick login) and a genuine, first-hand experience with the company. The latter is no mere formality – the Trustpilot guidelines require an actual purchase or service experience within the last twelve months. Reviews based on hearsay or written for an acquaintance's employer violate the rules and will be removed.
Leaving a Trustpilot review: step by step
- Create an account: Open trustpilot.com and click "Log in" at the top right. Register via email or through Google/Facebook. ➔ Result: an active Trustpilot profile.
- Find the company: Enter the company name or website address in the search bar. If no profile page exists yet, Trustpilot creates one automatically on your first review attempt. ➔ Result: the correct company page is open.
- Write your review: Click "Write a review", choose 1 to 5 stars, and describe your experience. A meaningful title plus three to five specific sentences is ideal. ➔ Result: your review is written.
- Verify: Confirm the link in the email Trustpilot sends you. Only then is the review published. ➔ Result: your review is live and publicly visible.
What happens after publication?
Your review goes through Trustpilot's automated screening systems. These now work remarkably effectively: according to the Trustpilot Trust Report, the platform removed around 4.5 million fake reviews in 2024 – 90 percent of them detected automatically (2025). Honest reviews with specific content have nothing to fear from this; on the contrary, they benefit from the platform's increased level of trust.
The reviewed company can respond publicly to your review and, in certain cases, contact you via Trustpilot – for instance, to resolve a problem. If your assessment changes afterwards, you can edit your review at any time via your profile. Companies can also report reviews that violate the guidelines; factual, truthful accounts of your experience are protected from that.
💡 Insider tip: Review soon after your purchase and mention verifiable details in your text (order month, product category, type of contact). Such details not only increase credibility for readers – they also help if the company disputes the authenticity of your experience and Trustpilot requests proof. So keep your order confirmation.
Verified vs. organic review: the difference
On Trustpilot you'll encounter two kinds of reviews. Organic reviews are submitted by users on their own initiative – just like in the guide above. Verified reviews are created when a company automatically sends a review invitation after a purchase; they carry a corresponding label because the purchase is documented in the system. Both count equally towards the TrustScore; the label merely adds transparency about the review's origin.
For you as a reader, this means: a healthy profile shows a mix of both. And as always, cross-checking pays off – a company that shines on Trustpilot but flops on Google deserves a second look. A review overview like Reviewfinder.org does this legwork for you and shows the ratings from several platforms side by side. Which warning signs matter is covered in the article How to spot fake reviews: 8 warning signs.
Conclusion: five minutes with a double payoff
Leaving a review on Trustpilot is deliberately kept low-threshold: account, search, stars, text, click the confirmation link – done. Your five minutes pay off twice: future customers get guidance, and the company receives feedback with public weight. To make your voice count the most, invest your effort in the text rather than the stars – specific details beat superlatives. Our guide How do I write a good review? shows you how, step by step.
Frequently asked questions
Is Trustpilot free?
For consumers, yes – the account, writing reviews, and reading them cost nothing. Companies can book paid add-on features, but this must not influence the reviews themselves.
Can I review anonymously on Trustpilot?
Partly. You can choose your display name freely, but there is no true anonymity: Trustpilot knows your email address and can request proof in the event of guideline violations or doubts about authenticity. Google handles it similarly – more on that in the article Can you write a review without a Google account?.
Can a Trustpilot review be deleted?
Yes, in two cases: you delete it yourself via your profile, or Trustpilot removes it for a guideline violation – for example, lack of genuine experience, insults, or suspected fakery. Truthful, factual accounts of your experience are protected.
