Founder of Reviewfinder.org · CEO of Hero Pages
Lars Hermes is the founder of Reviewfinder.org – the review overview that aggregates reviews from multiple platforms and makes them comparable. The idea behind it is simple: anyone making a purchase decision shouldn't have to rely on the rating of a single platform. Only a look across Google, Trustpilot, industry portals, and employer review platforms reveals whether a company really lives up to what its stars promise – and makes manipulation on individual channels visible.
In his main role, Lars is founder and CEO of the digital agency Hero Pages. There he is the one who keeps the big picture in view and makes sure strategies don't just look good on paper but actually work in the digital world. Instead of classic management waffle, he relies on straight talk and solutions that move clients and the team forward.
His expertise in online reputation also stems from this agency practice: for years he has been guiding companies in dealing with customer reviews – from building genuine review profiles and handling criticism with confidence to the legal limits of removal requests and buying reviews. This hands-on knowledge feeds into the guide articles on Reviewfinder.org.
Areas of focus
- Review platforms & portals: Google, Trustpilot, Kununu & co. – how they work, their guidelines and screening processes
- Online reputation: building genuine review profiles, handling negative criticism, reputation management
- Consumer protection: spotting fake reviews, reading star systems correctly, informed purchase decisions
- Digital strategy: SEO and visibility as CEO of Hero Pages
The drive behind Reviewfinder.org
What fascinates Lars about review platforms is their dual character: they are the most honest marketing tool in the world – and at the same time the most frequently manipulated. His work moves between these two poles. With Reviewfinder.org he wants to give consumers the tool he missed most in his own agency practice: a fast, honest overall view across all platforms, without having to open ten tabs.
In the guides section of Reviewfinder.org, Lars regularly writes about exactly these topics – clearly, practically, and without legal or technical jargon. His standard for every article: anyone who has read it makes their next review decision – whether as a consumer, reviewer, or business owner – with a bit more confidence.
